Fashion advertising just got explosive with the G-Star RAW ad. The brand collaborated with photographer Rankin to create a visually captivating commercial for its Fall/Winter 2013 collection.
The commercial begins with footage of an animal skeleton decked out in a vest and running. It suddenly explodes into fragments and reassembles into a model wearing the clothing. The pattern of exploding and reassembling clothing continues on until the end of the ad with an electric guitar reassembling back into the running skeleton from the beginning.
This G-Star RAW ad is visually eye-catching and fun to watch and leaves an impression on viewers. The exploding denim is a very interesting concept and amazingly well executed on video. This a technique that should be used again in the future.
Deceptively Explosive Denim Ads
This G-Star Raw Ad Features Trick Photography and Exploding Pants
Trend Themes
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2. Trick Photography in Advertising - Incorporating trick photography techniques to create unique and attention-grabbing ad campaigns.
3. Reassembling Clothing - Exploring the concept of clothing disassembling and reassembling in fashion advertisements for a creative and engaging visual effect.
Industry Implications
1. Fashion Advertising - Applying explosive and trick photography techniques in fashion commercials to enhance brand messaging and leave a lasting impression on viewers.
2. Photography and Videography - Exploring new ways of incorporating trick photography in advertising campaigns to create visually stunning and attention-grabbing content.
3. Fashion and Apparel - Harnessing the concept of disassembling and reassembling clothing in fashion advertisements to showcase innovation and creativity in design.