The wearable technology phenomenon was expected to have uproarious support but has seen slow adoption rates, so brands are responding with products like the G-Shock Gravitymaster GPW-2000 timepiece that features a balance of functions.
The timepiece is designed as an analog timepiece that offers Bluetooth connectivity as well as GPS capabilities. These functions work together to enable the watch to offer users flight log tracking functionality as well as connectivity to the G-Shock Connected app to customize the watch functionality.
The G-Shock Gravitymaster GPW-2000 is durably designed and crafted, and offers a balance between analog and connected functionalities that make it suitable for those who aren't as interested in the dedicated smartwatches on the market. The timepiece features the brand's legendary Triple G Resist design that offers protein against impact, vibration and centrifugal gravity.
Analog GPS Timepieces
The G-Shock Gravitymaster GPW-2000 Offers Connected Functions
Trend Themes
1. Analog GPS Timepieces - The popularity of smartwatches being low indicates a disruptive innovation opportunity for brands to create analog GPS timepieces.
2. Bluetooth Connectivity and GPS Features in Watches - Providing connectivity and GPS integration in analog timepieces, such as the G-Shock Gravitymaster GPW-2000, can be a disruptive innovation opportunity for watch brands to target consumers who are not interested in smartwatches.
3. Hybrid Watches - Creating a hybrid watch combining analog and connected functionalities like GPS and Bluetooth can be a disruptive innovation opportunity for watch brands.
Industry Implications
1. Watch Industry - The watch industry can adopt the idea of hybrid or analog GPS watches that also feature connectivity options.
2. Athletic Wear Industry - The athletic wear industry can leverage hybrid or analog GPS watches like the G-Shock Gravitymaster GPW-2000 to offer products that appeal to consumers during workout or outdoor activities.
3. Consumer Electronics Industry - The consumer electronics industry can adopt the concept of hybrid or analog GPS watches as a connected device alternative for consumers looking for more conventional products.