Explorative fashion label 032c introduces its new GROSSE FREIHEIT collection that is designed for the Spring/Summer 2023 ready-to-wear collection. Maria Koch, the brand's creative director dives into the core values that the brand stands for this season, which are freedom, research, and creativity.
The name of the range, GROSSE FREIHEIT directly translates to BIG FREEDOM and there is a strong focus on freedom as it sets the tone for upcoming designs to come. The pieces are detailed with "GROSSE FREIHEIT" prints for a straightforward theme this season. Some of the silhouettes include padded oversized jackets, long trench coats, billowing tees, and more that play upon the metaphor themes. In a press release, the brand states that "GROSSE FREIHEIT is for all occasions, and it needs none."
Freedom-Exploring Spring Technical Fashion
032c's GROSSE FREIHEIT Capsule Prepares for SS23
Trend Themes
1. Explorative Fashion - There is an opportunity for fashion brands to focus on designing experimental and explorative collections that reflect core values and focus on freedom, research and creativity.
2. Metaphor Themes - Fashion brands can create disruptive innovation by incorporating metaphorical themes into their collections to make it more engaging and unique.
3. Capsule Collections - Capsule collections like GROSSE FREIHEIT could become a trend, where brands focus on creating limited edition lines that represent a set of core values and specific themes.
Industry Implications
1. Fashion Industry - Fashion companies can explore this trend by designing innovative collections that reflect core values and focus on freedom, research, and creativity.
2. Printing Industry - Brands can collaborate with the printing industry to incorporate bold and straight forward prints with metaphorical themes, making it unique and engaging.
3. Retail Industry - Retail industry can explore the potential of Capsule collections to attract customers with limited edition items that represent a set of core values and specific themes.