Hommer is a German beauty brand specializing in men's grooming products that include artisanal beard oils and shampoos. In addition to emerging as a unique player in the men's skincare market, the company also catches the eye of design-conscious consumers with its illustrated packaging.
Featuring the illustration of an archetypal male, Hommer's grooming product packaging is vintage in its overall theme and boasts art that is reminiscent of retro tattoos. Keeping its palette black and white, the men's skincare brand celebrates individuality with its eye-catching brand identity.
Each of Hommer's organic products -- beard oils, individually packed beard wipes and shampoos -- are made with hemp and hemp oil ingredients that revive and strengthen hair follicles naturally.
Illustrated Grooming Products
Hommer's Beard Oils and Shampoos Boast Vintage-Themed Packaging
Trend Themes
1. Vintage-themed Packaging - Beauty and personal care brands can incorporate vintage-themed packaging to stand out in a crowded market and appeal to design-conscious consumers.
2. Organic Ingredients in Grooming Products - There is a growing demand for organic and natural ingredients in grooming products, presenting an opportunity for companies to create sustainable and eco-friendly products.
3. Artisanal Product Offerings - The men's skincare market can benefit from showcasing artisanal product offerings with unique packaging concepts to attract consumers looking for premium, high-quality products.
Industry Implications
1. Beauty and Personal Care - With a focus on packaging design and organic ingredients, beauty and personal care companies can disrupt the market and attract consumers interested in both sustainability and unique design.
2. E-commerce - Online marketplaces that specialize in grooming products can incorporate niche brands like Hommer to cater to consumers who seek out artisanal and organic grooming products.
3. Printing and Packaging - Printing and packaging companies can offer custom-made, unique packaging solutions and help personal care brands stand out on store shelves and differentiate themselves from their competitors.