Many brands have launched ways to simplify grocery shopping, but Walmart recently gained notable attention with its latest grocery delivery service -- one that will put your purchases directly into your fridge.
This new service boasts an introductory price of $19.95 USD per month. In addition, to be eligible for the delivery service, consumers must have a smart door lock kit or smart garage door kit, which they can purchase for $48.95 USD and includes free installation and free unlimited grocery delivery services for a month.
The launch is currently only available in three cities, however, "It’s a service we plan to grow and scale aggressively" Bart Stein, Walmart senior vice president of membership and InHome said in an interview. As the grocery delivery service continues to expand, consumers can take advantage of customized and convenient options.
In-Fridge Home Grocery Deliveries
Walmart Will Now Put Your Groceries Directly into Your Fridge
Trend Themes
1. In-fridge Grocery Delivery - Grocery delivery services that enable consumers to get their purchases delivered directly into their fridges.
2. Smart Door Lock Kits - Smart door lock kits that are required to access the in-fridge delivery services and provide free unlimited grocery delivery service for a month.
3. Customized Grocery Delivery - Grocery delivery services that offer customized and convenient options.
Industry Implications
1. Retail Industry - The retail industry can innovate by developing new models of grocery delivery that enhance customer experience, loyalty and retention through in-fridge grocery delivery.
2. Smart Home Industry - The smart home industry can capitalize on this trend by developing innovative and secure smart door lock kits that will enable in-fridge grocery delivery services.
3. Logistics Industry - The logistics industry can innovate by developing efficient and cost-effective in-fridge grocery delivery solutions that are built on reliable and fast delivery networks.