While many are having their groceries delivered to their homes as a matter of convenience, this groceries delivery service allows festival-goers to enjoy healthier options than what is available on-site. Portuguese supermarket Continente is offering a special service to those attending the Meo Sudoeste Music Festival: they will be able to food shop online and have groceries delivered directly to them at the festival.
Customers can order food in advance or during the event using the Continente app. This strategy is a way to entice a younger audience to use (and get hooked on) their groceries delivery option.
Delivery startups have become increasingly popular, including healthy food delivery. However, many focus on young professionals or busy families, setting this offering apart.
Festival Grocery Deliveries
Portugese Festival-Attendees Can Order Groceries Delivery to the Event
Trend Themes
1. Festival Grocery Deliveries - Disruptive Innovation Opportunity: Explore partnerships with festival organizers to offer grocery delivery services at various events, creating a unique and convenient experience for attendees.
2. Convenience-driven Online Food Shopping - Disruptive Innovation Opportunity: Develop user-friendly apps and platforms that allow customers to easily order groceries online, targeting festival-goers and other consumer segments looking for convenient food options.
3. Expansion of Delivery Startups - Disruptive Innovation Opportunity: Identify new markets, such as festival attendees, and tailor delivery services to their specific needs and preferences, offering a competitive edge in the crowded delivery sector.
Industry Implications
1. Grocery Delivery Services - Disruptive Innovation Opportunity: Integrate technology-driven solutions like mobile apps and online ordering platforms to attract younger audiences and capitalize on the growing demand for convenient grocery shopping experiences.
2. Event and Festival Organizers - Disruptive Innovation Opportunity: Collaborate with delivery startups or grocery retailers to enhance the overall experience for attendees by offering on-site grocery delivery services, catering to their diverse dietary preferences and creating added convenience.
3. Online Food Retailers - Disruptive Innovation Opportunity: Develop strategic partnerships with festivals and events to enable festival-goers to order groceries online, expanding the customer base and generating additional revenue streams.