The GRO The Oaty One oat milk is the latest edition to the plant-based product range from Co-op in the UK that will provide consumers with a competitively priced option to pick up. Set to launch at select Co-op and Nisa locations in the UK starting July 26, the product is priced at 79p per one-liter carton; this is positioned as being 58% cheaper when compared to leading branded oat milks. The barista-style oat milk is crafted using British oats and has been fortified with vitamins and minerals including vitamin B12, D and calcium.
Co-op Head of Product Development and Innovation Michelle Rowley spoke further on the GRO The Oaty One oat milk saying, "Our new oat milk is a great addition to our popular and award-winning vegan range, GRO. The British oats ensure great quality so it’s perfect for a barista style frothy coffee, while it is just as tasty on its own or as a versatile ingredient in baking. Equally, with our new GRO pricing commitment, it’s also one of the cheapest on the market, without having to compromise on sustainability, which is something we’re extremely proud of."
Own-Brand Oat Milk Beverages
GRO The Oaty One Oat Milk is Launching at Co-op and Nisa in the UK
Trend Themes
1. Affordable Plant-based Products - The launch of GRO The Oaty One oat milk at a competitive price suggests an opportunity for businesses to offer more affordable, sustainable plant-based options to consumers.
2. Fortified Non-dairy Milk - The addition of vitamins and minerals to GRO The Oaty One oat milk presents a trend towards creating fortified non-dairy milk products to meet growing consumer interest in functional foods.
3. Private Label Oat Milk - The release of Co-op's own-brand GRO The Oaty One oat milk shows a rise in private label oat milk production, providing opportunities for retailers to differentiate themselves and compete with established oat milk brands.
Industry Implications
1. Plant-based Food - The launch of GRO The Oaty One oat milk by Co-op highlights a trend in the plant-based food industry to offer competitively priced, sustainable non-dairy milk products.
2. Retail - Co-op's release of their own-brand oat milk suggests an opportunity for retailers to leverage private label products in the oat milk market and drive sales through affordability and quality.
3. Functional Beverages - The addition of vitamins and minerals to GRO The Oaty One oat milk showcases a trend in the functional beverage industry to create non-dairy milk products that provide consumers with added health benefits beyond basic nutrition.