Russian cafe Shokoladnica turned to designer Grisha Sorokin to help solve the age old and widespread problem of being handed the wrong cup of joe. Devising a much more practical and visually appealing method than the punched in plastic nub that other company's favor, Sorokin devised several cups that clearly illustrate the beverages they house. Not only do the cups clearly express their contents, they also communicate the ratio of each ingredient in the drink relative to one another. Grisha Sorokin also created adorable sugar packets in the same dotted motif.
Grisha Sorokin creates simplistic harmony with her restricted palette of brown, grey, white and blue. The use of these iconic colors will help build brand identity and enhance consumer recall. These colors will become associated with those cups the same way red and yellow hints at those famous golden arches.
Practical and inventive, these Shokoladnica coffee cups make you wonder why no one ever thought to do this before.
Communicative Coffee Cups
Grisha Sorokin Creates Expressive Containers for a Russian Cafe
Trend Themes
1. Visual Beverage Container - Create innovative beverage containers that clearly illustrate their contents and communicate the ratio of each ingredient in the drink relative to one another.
2. Brand Identity Colors - Make innovative use of iconic colors to build brand identity and enhance consumer recall.
3. Innovative Sugar Packets - Develop adorable sugar packets in a cohesive dotted motif that match the design of innovative beverage containers.
Industry Implications
1. Food and Beverage - Opportunity to revolutionize beverage containers within the Food and Beverage industry and create visual and appealing designs for beverage containers.
2. Marketing and Advertising - Opportunity within marketing and advertising agencies to innovate new ways to build brand identity and create memorable designs for products.
3. Packaging Industry - Opportunity to be innovative within the packaging industry to create cohesive designs that match the products within them and enhance consumer experiences.