'Grillz' by Craig Hunter is a set of hilarious images that take traditional teeth adornments and give them an interesting twist.
Hunter went to an auto show and wondered if car-lovers would wear grills in the fashion of their favorite car brand. These hilarious images are the result of those musings. 'Grillz' by Craig Hunter mixes "humour with hip-hop culture," giving a twist to traditional rapper accessories.
Implications - There are many products that consumers are unable to do without in their lifestyles. A variety of these items may bear a negative or unfavorable reputation. Companies and businesses that are able to transform such statures from senile to youthful will create a clientele who is more willing to invest in such things. Consumers are more likely drawn to products that are perceived in a positive light by others.
Vehicle-Branded Dentures
'Grillz' by Craig Hunter Puts a Twist on Traditional Teeth Adornments
Trend Themes
-
Personalized Branding — Opportunity for car brands to extend their branding to unconventional products like dentures.
-
Humorous Fashion — Opportunity to combine comedy and fashion in unique accessories like 'Grillz'.
-
Transformation of Reputation — Opportunity to change the perception of products from negative to positive for increased consumer interest.
Industry Implications
-
Automotive — Automotive industry can explore unconventional branding opportunities through collaboration with fashion and lifestyle products.
-
Fashion — Fashion industry can tap into the humor trend and create unique, funny accessories like 'Grillz'.
-
Cosmetics — Cosmetics industry can leverage the transformation of reputation trend to reposition and rebrand certain beauty products.