Showing off an exciting mix of many different influences, the Griffin Hartland Spring/Summer 2013 collection is sophisticated and street savvy. British designer Jeff Griffin is the man behind this collection, which he has just recently debuted in Japan.
The Griffin Hartland Spring/Summer 2013 collection takes influences from military style. This can be seen in the army green coloring and the expert tailoring, as well as the camo print. There is also the influence of bike messenger style. Lots of buckles, back packs and pockets combined with neon accents and ball caps. The mix of these influences makes for a collection that that is both sporty and put together.
The Griffin Hartland Spring/Summer 2013 collection was styled by Harris Elliot. Look for the items next spring.
Bike Courier-Inspired Fashion
The Griffin Hartland Spring/Summer 2013 Line Has Military Influences
Trend Themes
1. Military-inspired Fashion - There is an opportunity for disruption in the fashion industry by incorporating military influences and expert tailoring in clothing lines.
2. Bike Messenger Style - Integrating the functionality and design of bike messenger gear into fashion lines presents an opportunity for disruptive innovation in the fashion industry.
3. Sophisticated Streetwear - A trend of sophisticated streetwear utilizing sporty and put together elements has emerged in the fashion industry, providing an opportunity for disruption in clothing lines.
Industry Implications
1. Fashion Industry - The fashion industry could benefit from incorporating military and bike messenger influences into clothing lines for a fresh and innovative edge.
2. Outdoor Industry - The outdoor industry could adapt bike messenger gear for outdoor enthusiasts who value functionality as well as style.
3. Sportswear Industry - The sportswear industry could benefit from incorporating sophisticated streetwear elements into athletic apparel to provide a new trend for consumers who value both style and function.