Jordan Brand unveils a new monochromatic tonal look that is seen decorating its signature Air Jordan 1 Mid sneaker model with the Grey Sail colorway to join its roster. The shoe is detailed with a white leather material at the upper and then accented with grey hues on top.
This marks the overlaying details, the laces over the forefoot, and the Swoosh branding. It all rests on top of a standard sole unit foundation, a white midsole, and a grey rubber outsole to round it all out. Additional branding accents can be seen in the form of the Jumpman logo at the insoles and the wings motif along the lateral side of the shoe. It is set to launch in women's sizing come the fall season.
Monochromatic Mid-Cut Sneakers
The Air Jordan 1 Mid Sneaker Gets a Grey Sail Tonal Makeover
Trend Themes
1. Monochromatic Colorways - There is an opportunity for shoe manufacturers to incorporate monochromatic colorways into their existing models, which can generate interest among sneaker enthusiasts.
2. Accenting with Grey Hues - Using grey as an accent color in shoe designs can make them look sleek and sophisticated, creating an opportunity for fashion brands to experiment with this color in their products.
3. Gender-neutral Sneakers - Designing sneakers that are gender-neutral can tap into a previously untapped market and allow shoe brands to expand their customer base.
Industry Implications
1. Footwear Industry - The footwear industry can explore making more shoes with monochromatic colorways and grey accents and promote them for consumers who appreciate the simplicity of design and sophistication in style.
2. Fashion Industry - The fashion industry can experiment with the use of grey accents, and monochromatic designs in their clothing lines to create exclusive looks for consumers who want to stay on top of the latest trends.
3. Sportswear Industry - The sportswear industry can take advantage of the gender-neutral trend by launching products that can be used by both men and women athletes, broadening their market reach.