New York City-based fashion label GREI introduces its latest collection for the Spring/Summer 2020 season and it is named 'Second Place.' The range is entirely made up of relaxed staples and features inspiration from trad apparel without swaying away from the global inspiration that powers GREI's design language.
The seasonal capsule highlights bold plaid looks as well as more muted and versatile colors across the slouched shapes. The capsule features drizzler jackets with cropped shapes, loosely fitted ponchos, drawstring trousers, and more. There are also a series of striped tops that nod to collegiate themes, as well as boxy shaped hoodies and printed graphic tees. As a touch of sporty components, the range unveiled color-blocking mesh tops and vests alongside trench coats and bags.
Relaxed Slouched Neutral Menswear
GREI's SS20 Series Features Elevated Looks for the Warm Seasons
Trend Themes
1. Relaxed Staples - Opportunity for creating comfortable and versatile clothing for everyday wear.
2. Plaid Looks - Opportunity to incorporate bold plaid patterns into fashion designs.
3. Collegiate Themes - Opportunity to tap into the nostalgia of collegiate fashion for trendy and stylish apparel.
Industry Implications
1. Fashion - Disruptive innovation opportunities in creating relaxed, versatile, and collegiate-inspired menswear.