Greg Mike has made a name for himself with his street graffiti and murals. Recognizing the value of his talent, footwear purveyor Nike commissions the creative to produce an "expressive mural" that displayed recognizable Atlanta landmarks in the artist's signature style. From Peachtree Street to the MARTA train to the downtown skyline, Greg Mike also infuses his artistic composition with nods to Nike products as seen from the gigantic Air Max sneaker.
This project is one of many instances where big brand names are collaborating with artists and thus increasing each other's value. Through these opportunities, artists like Greg Mike can gain exposure and become more prominent in the public's eye. The brand, on the other hand, gains a unique and expressive quality that makes it more relatable and interesting to consumers.
Photo Credits: Recess Studios
Pop-Up Artist Collaborations
Nike Commissions Greg Mike for Its Art of SNKRS Series in Atlanta
Trend Themes
1. Artist Brand Collaborations - The collaboration between big brands and artists is a trend that enhances the value and exposure of both parties involved.
2. Street Art Integration - Integrating street art into commercial projects is a trend that adds a unique and expressive quality, making brands more relatable and intriguing to consumers.
3. Public Art Partnerships - Partnerships between artists and brands to create public art installations are a trend that not only promotes artistic talent but also enhances the visual appeal of urban spaces.
Industry Implications
1. Footwear - Collaborations between footwear brands and artists open up disruptive innovation opportunities to create limited-edition designs that merge art and fashion.
2. Advertising and Marketing - Integrating street art in advertising campaigns provides an opportunity for brands to create visually captivating and memorable marketing materials that resonate with their target audience.
3. Urban Development - Collaborations between artists and urban developers offer innovative possibilities to incorporate public art installations that enhance the aesthetics and cultural identity of cities.