Greenre is an Ottawa-based brand that specializes in environmentally-conscious stationery products for children. The company is aiming to change consumer habits by introducing its ECC-friendly products on a mass scale across Canada.
Founder Keith Loiselle explained that the brand is "doing a lot of really neat things to educate and engage and we're really excited because I think the time is now to make these big changes." Greenre combats against single-use plastic waste in the children's product industry by offering items like soy-based ink and recycled construction paper.
In addition, the brand promises to plant trees to encourage a healthy environment. The brand partnered with Arbor Day Foundation to plant Longleaf Pine trees as part of a reforestation program.
Eco-Friendly Canadian Stationery
Greenre's Eco-Conscious Writing Items are Available Nation-Wide
Trend Themes
1. Environmentally-conscious Products - There is a growing trend towards producing eco-friendly products that help preserve the environment and reduce waste.
2. Eco-friendly Stationery for Children - There is a trend towards producing eco-friendly stationery items specifically for children, as parents become more aware of the impact of single-use plastic waste on the environment.
3. Corporate Social Responsibility (CSR) - There is a trend towards companies prioritizing CSR initiatives, such as partnering with environmental organizations and promoting sustainable products, to enhance their reputation and appeal to socially-conscious consumers.
Industry Implications
1. Stationery and Paper Products Industry - The demand for eco-friendly paper products and stationery presents a disruptive innovation opportunity for businesses to create new and sustainable products that cater to environmentally-conscious consumers.
2. Children's Products Industry - The trend towards producing eco-friendly stationery products for children presents a disruptive innovation opportunity for businesses to create new and sustainable products for this specific market.
3. Retail Industry - The trend towards producing eco-friendly products and prioritizing CSR initiatives presents a disruptive innovation opportunity for retail businesses to enhance their reputation and appeal to socially-conscious consumers.