The Greenall’s Gin brand has unveiled two new products for World Duty Free stores to offer consumers a premium, artisan-inspired liqueur that is focused on British botanical flavors.
The new gins includes the 'Green Apple & Hibiscus' and 'Blood Orange, Fig & Ginger' varieties, which both feature a 20% ABV with packaging that makes them instantly recognizable on the shelf. The libations are perfect for enjoyment on their own or incorporated into a cocktail to add a new level of flavor that doesn't require having high-end fresh ingredients on hand.
The new libations were explained by Rob Curteis, International Marketing Director at Greenall's Gin, who said, "It was important to me that with these new Greenall’s Gin Liqueurs, we gave consumers who are new to gin a great first experience to whet their appetite, giving them a taste of gin, but softening it with a lower ABV and appealing complimentary flavors."
Artisan Duty Free Liqueurs
The New Greenall’s Gin Varieties are Infused with Premium Flavors
Trend Themes
1. Premium Liqueur Varieties - Opportunity for distilleries to create artisan-inspired liqueurs with unique, premium flavors for the duty-free market.
2. British Botanical Flavors - Chance for food and beverage companies to incorporate British botanical flavors into their offerings, tapping into consumer interest in locally-sourced ingredients.
3. Convenient Cocktail Ingredients - Potential for companies to develop pre-packaged cocktail ingredients that allow consumers to easily create flavorful cocktails without the need for fresh ingredients.
Industry Implications
1. Distilleries - Distilleries can capitalize on the growing demand for unique and premium liqueur varieties by creating innovative, artisan-inspired products for the duty-free market.
2. Food and Beverage - Food and beverage companies can explore incorporating British botanical flavors into their products to cater to consumer preferences for locally-sourced ingredients.
3. Packaged Cocktails - Companies can develop pre-packaged cocktail ingredients that make it convenient for consumers to enjoy flavorful cocktails at home or on the go.