Powered by EE 5G, the newly announced 'Green Planet AR Experience' will feature a virtual Sir David Attenborough, who will lead guests on an immersive journey through the world's most breathtaking environments.
Created by Factory 42 with BBC Studios, this one-of-a-kind experience has transformed David Attenborough and six different "biomes" into a 3D hologram using volumetric capture. Attendees will be provided with specialty-made mobile devices that will guide them through the digitally-enhanced environments. Users will be able to interact with a wide range of wildlife such as butterflies, schools of fish, and virtual birds.
"This pioneering project brings the power of our 5G network to life, enabling new and innovative experiences that will help to educate visitors on the extraordinary plant life that makes up our planet," said Marc Allera, chief executive of EE's Consumer Division.
AR-Enabled Nature Experiences
EE's 5G Network is Being Used to Bring BBC's 'Green Planet' to Life
Trend Themes
1. Ar-enabled Nature Tourism - The ability to use AR technologies provides a relatively untapped opportunity to connect with new customers and provide never before seen experiences for tourism enthusiasts.
2. Virtual Wildlife Interactions - With virtual and augmented reality becoming more pervasive, providing interactive experiences of wildlife can enhance both education and entertainment as it pertains to conservation programming.
3. Volumetric Capture of Celebrities - By using volumetric capture, it can lead to new innovations in interactive education and entertainment by providing users a unique way to interact with their favorite celebrities and historical figures.
Industry Implications
1. Tourism - By implementing AR technology for nature experiences, tourism industries can collaborate with wildlife conservation, providing both education and entertainment benefits for visitors.
2. Entertainment - Industries surrounding entertainment and wildlife programming could use the volumetric capture of celebrities to create interactive experiences and virtual meet and greets with famous people.
3. Education - In the field of education, the ability to enable learning through interactive experiences can be expanded by using AR methods, providing new ways to present educational material to students in a more immersive way.