Green Mountain Creamery was established in 2011 and set out to make Greek yogurt approachable to consumers, especially those unsure of its taste and texture. Now, the Vermont-based company is venturing beyond Greek yogurt and is hoping to make the Icelandic-style yogurt skyr just as accessible to consumers. To do this, the company has launched a new range of blended skyr products in indulgent flavors like Vanilla Bean, Salted Caramel, Strawberry Cream and Key Lime.
The Vermont-style "gateway" skyr is said to be thick and creamy, yet mild in flavor. Simple products are at the base of the new dairy products, including pasteurized whole milk, cane sugar as a sweetener, non-GMO corn starch, natural flavor, plus fruit juices or vegetable concentrates for added color.
Blended Icelandic Yogurts
Green Mountain Creamery's Skyr Makes Icelandic-Style Yogurt Accessible
Trend Themes
1. Blended Icelandic Yogurts - Creating a new range of blended skyr products that offer indulgent flavors could attract consumers who are unfamiliar with Icelandic-style yogurt.
2. Approachable Greek Yogurt - Continuing to make Greek yogurt approachable to consumers by expanding into other yogurt varieties like Icelandic-style skyr.
3. Simple Ingredients - Emphasizing the use of simple, natural ingredients in dairy products to cater to health-conscious consumers seeking transparency.
Industry Implications
1. Dairy Products - Incorporating blended Icelandic yogurts into the dairy product industry can attract consumers looking for new and exciting yogurt options with unique flavors.
2. Health and Wellness - Capitalizing on the trend of using simple ingredients in yogurt can create opportunities within the health and wellness industry by appealing to health-conscious consumers.
3. Food and Beverage - Expanding the range of accessible yogurt options can disrupt the food and beverage industry by tapping into the growing demand for innovative and flavorful products.