'Keurig Green Mountain Inc.' recently launched a new line of cafe-inspired java beverages called 'Green Mountain Coffee Coffeehouse.' This fresh new take on coffee allows consumers to enjoy warm cafe-themed beverages right at home.
The Green Mountain Coffee Coffeehouse line carries a variety of caffeinated drinks including cappuccinos, vanilla lattes and salted caramel macchiatos. Consumers can follow the easy two-step guide by "emptying a froth packet into a mug and then brewing the K-Cup pod."
The collaboration of simplified home brewing and small-batch fair trade products brings a home-styled cup of coffee into each consumer's kitchen. This new line allows consumers to make their own lattes topped with desirable froth without having to leave their homes.
Cafe-Branded Coffee Pods
The Keurig Brand Recently Launched 'Green Mountain Coffee Coffeehouse'
Trend Themes
1. Cafe-inspired Beverages at Home - Opportunity for businesses to create cafe-themed coffee products for home consumption.
2. Simplified Home Brewing - Opportunity for businesses to develop easy-to-use coffee brewing systems for home use.
3. Small-batch Fair Trade Products - Opportunity for businesses to offer small-batch fair trade coffee options for consumers to brew at home.
Industry Implications
1. Coffee Product Manufacturing - Opportunity for coffee product manufacturers to create and market cafe-inspired beverage pods for home use.
2. Home Appliance Manufacturing - Opportunity for home appliance manufacturers to develop innovative and user-friendly coffee brewing systems for personal use.
3. Specialty Coffee Retail - Opportunity for specialty coffee retailers to offer small-batch fair trade coffee beans for consumers to brew at home.