Lily Nails is a beauty salon abundant throughout Shanghai and Beijing that recently underwent an environmental brand makeover with a green interior to match. The company's focus on green branding is reflected in the salon space with living walls and a simplistic layout put together by Arch Studio.
The revamp of the Lily Nails brand explores being more eco-friendly with a salon interior that replicates the look and feel of a garden. This includes living walls made out of bushes and a branded white aesthetic that is soft, minimal and natural. The layout opts for white floors and ceilings complete with perforated detailing that allows air to circulate through the space. The accent color is green, brought in with fresh plants. The decor speaks to the brand's environmentally friendly initiatives as a nationwide company.
Eco-Focused Beauty Salons
Lily Nails' Green Interiors Embody the Brands' Environmental Initiatives
Trend Themes
1. Eco-friendly Salons - The demand for sustainable beauty practices invites a reimagining of salon design that prioritizes eco-friendly materials and methods.
2. Green Branding - Brands are embracing environmentally friendly initiatives as a way to differentiate themselves and appeal to consumers who prioritize sustainability.
3. Living Walls - The use of living walls in salon design creates a natural and calming environment that promotes a sense of wellness and well-being for customers.
Industry Implications
1. Beauty and Spa - Beauty and spa industry professionals can explore opportunities to redesign salon spaces in a way that aligns with consumers' growing concern for sustainability.
2. Architecture and Design - Architecture and design experts who specialize in sustainable building practices can provide valuable insight and guidance to beauty salons hoping to prioritize eco-friendliness in their spaces.
3. Green Retail - Retail businesses with an emphasis on environmentally friendly products can form partnerships with eco-focused beauty salons to appeal to a shared interest in sustainability and responsible consumption.