The Green Giant Harvest Protein Bowls have been announced by the brand as its latest effort to offer consumers a lifestyle-focused way to stay fueled throughout the day.
The meals contain between 12 and 14 grams of protein, and maintain a vegetarian profile that is achieved with ancient grains, lentils, quinoa and a solid serving of veggies. The meals come in four varieties including Asian Style, California Style, Italian Style and Southwest Style, which makes them suitable for consumers with different taste preferences who are looking for an easy, meat-free meal variety.
The Green Giant Harvest Protein Bowls have a frozen format that can be prepared in the microwave in just six minutes to make them ideal for time-poor consumers.
Frozen Veggie-Based Protein Meals
The Green Giant Harvest Protein Bowls Have a Vegetarian Profile
Trend Themes
1. Vegetable-based Protein Meals - Creating protein-based meals from vegetables presents a disruptive opportunity for plant-based alternatives to traditional meat products.
2. Quick and Easy Frozen Meals - Meeting the demand for quick and easy meal solutions with frozen formats presents an opportunity for innovation in the meal delivery industry.
3. Ancient Grains and Veggies - Using ancient grains and vegetable ingredients presents an opportunity for innovation in the healthy and wholesome food industry.
Industry Implications
1. Meal Delivery Services - Meal delivery services could meet the demand for quick and easy frozen meals by incorporating vegetable-based protein meals into their offerings.
2. Plant-based Food Products - Companies in the plant-based food industry could use vegetable-based protein meals to expand their product lines and appeal to consumers seeking healthier meat alternatives.
3. Health and Wellness Products - The use of ancient grains and vegetable-based protein meals presents a disruptive opportunity for innovation in the health and wellness industry, particularly for products focused on promoting a balanced and healthy lifestyle.