AMBUSH continues to work in collaboration with Nike as the two labels launch a new iteration of the classic Air Force 1 Low sneaker model in a bright green colorway this time around. The shoes boast a retro design language and retain the sneaker's overall silhouette.
It is highlighted by the dynamic Swoosh emblem on the lateral side of the shoe, which extends beyond the heel, similar to the previous work shared by the duo. It has a bright green tonal look throughout most of the silhouette and is made from premium leather material. It sits on top of a rubber sole unit and gets contrasting details in yellow by the upper -- this is seen at the heel and the lace dubrae.
VIbrant Tonal Dynamic Sneakers
AMBUSH Launches a New Air Force 1 in a Green Colorway
Trend Themes
1. Retro Sneaker Design - Brands can explore collaborations with retro-inspired designs for iconic sneaker models.
2. Bold Colorways for Sneakers - There is an opportunity for brands to create vibrant and tonal colorways for footwear designs.
3. Extended Swoosh Emblem - Fashion brands can experiment with unique and dynamic branding elements, such as extending logos beyond their usual placement.
Industry Implications
1. Footwear Industry - Footwear companies can leverage collaborations with popular fashion labels to create unique designs and generate buzz for their brand.
2. Fashion Industry - The fashion industry has an opportunity to explore bold and vibrant color palettes and retro-inspired designs to create unique apparel and footwear collections.
3. Sports Industry - Sports brands can experiment with unique branding elements and collaborations with fashion brands to expand their customer base beyond just athletes.