Honest-1 Auto Care is a small national auto care franchise with three shops in Portland, Oregon, that promotes itself as the first "ECO-friendly Auto Care" chain in the U.S.. The company’s signature product line, Eco 360, features organic or recycled lubricants, cleanable air filters, and organic friction modifiers and fuel treatments. In addition, it recycles everything from waste oil and oil filters to wheel-rim balancing weights.
Green car repair is a bit of an oxymoron, but Honest-1 is greener than traditional automotive repair and servicing operations, and there’s a lot of room for green care care industry growth, both in terms of services and products as well as customer base.
Green Car Repair
Honest-1 Auto Care is Cleaning Up Car Maintenance
Trend Themes
1. Green Car Repair - Opportunity to innovate and expand the green car repair industry with more eco-friendly services and products.
2. Eco-friendly Auto Care - Advancement in eco-friendly auto care with organic or recycled lubricants, cleanable air filters, and other sustainable practices.
3. Green Care Industry Growth - Growing market demand for green car repair services and products.
Industry Implications
1. Automotive Repair - Opportunity to introduce eco-friendly practices and products in the automotive repair industry.
2. Sustainable Solutions - Expanding industry for sustainable solutions in automotive repair and maintenance.
3. Environmental Services - Rising demand for environmental services such as waste oil recycling and green car maintenance.