Aura Bora has introduced what it is calling its "most unique concoction to date" and it's a Green Bean Casserole Sparkling Water flavor. This refreshing Thanksgiving sipper is said to be sweet, earthy and buttery in terms of taste, as well as bright and refreshing. This unconventional sparkling water flavor stands out against many of the fruity options o the market, all the while appealing to ardent fans of this classic holiday dish.
Fans of Aura Bora who love the brand's unique flavors are familiar with its Secret Menu, which is only sent to loyal email subscribers. The brand's last Secret Menu drop sold out in a record number of hours and this conversation-starting drink is sure to be snapped up just as quickly.
From sparkling beverages to cocktails and smoothies, savory drinks of all sorts are growing in popularity, especially as consumers crave experimental flavors.
Green Bean Beverages
Aura Bora's Green Bean Casserole Sparkling Water is a Thanksgiving Treat
Trend Themes
1. Savory Beverages - Experimenting with savory flavors in beverages is becoming increasingly popular, presenting opportunities for innovative new concoctions with unique tastes.
2. Secret Menu Marketing - Offering exclusive secret menus to loyal customers can generate buzz and encourage brand loyalty.
3. Unconventional Flavors - Introducing unconventional flavors, such as Green Bean Casserole, can help a brand stand out in a crowded market and appeal to unique niche audiences.
Industry Implications
1. Beverage Industry - With the popularity of experimental flavors and savory beverages on the rise, the beverage industry has an opportunity to innovate and create new and exciting products.
2. Marketing Industry - The success of Aura Bora's Secret Menu marketing strategy demonstrates the potential for other industries to engage their most loyal customers through exclusive offers and promotions.
3. Food Industry - By introducing unconventional flavors into the market, the food industry can cater to unique tastes and preferences, and potentially create new product categories.