Drawing inspiration from Greek mythology for the brand's name and packaging, the Polyphemus Greek cheeses feature a branding that's modern, tasteful and interactive. Designed by the Foodwill creative agency, the Polyphemus dairy products packaging features a sliding aesthetic that allows each piece of cheese to be revealed with care and detail.
The Polyphemus brand draws inspiration for its name from the one-eyed cyclops from Homer's Odyssey that is acknowledged as the first person to create feta cheese.
Each of the Polyphemus Greek cheeses is crafted from quality ingredients and includes such flavor varieties as watermelon and honey, amongst several others. The ocular aesthetic of the Polyphemus logo creates a direct correlation to the cyclops it shares a name with.
Greek Mythology Dairy Branding
The Polyphemus Greek Cheeses Have Unexpected Flavor Profiles
Trend Themes
1. Mythology-inspired Branding - Disruptive innovation opportunity: Explore the use of mythology-inspired branding to create unique and engaging packaging designs for food products.
2. Interactive Packaging - Disruptive innovation opportunity: Develop packaging designs that allow consumers to interact with the product, creating a memorable and immersive experience.
3. Unconventional Flavor Profiles - Disruptive innovation opportunity: Experiment with unexpected flavor combinations in food products to offer consumers unique and exciting taste experiences.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Explore new materials and design techniques to create innovative and interactive packaging solutions for food products.
2. Dairy Products - Disruptive innovation opportunity: Introduce unconventional flavor profiles in dairy products to cater to consumers looking for unique taste experiences.
3. Branding and Marketing - Disruptive innovation opportunity: Utilize mythology-inspired branding strategies to create distinctive and memorable brand identities that resonate with consumers.