The Lonely Island first caught everyone's attention back in '08 and has since gone on to pleasure the humor bones of many with videos like the recent 'Great Day.' From '3-Way,' to 'Jack Sparrow' and the recent 'YOLO' ft. Adam Levine, the Lonely Island guys are successfully becoming the kings of parody.
In their latest video, Andy Samberg plays a down-on-his-luck coke-addicted middle-aged man who has lost his job, wife and kids, but is still stuck in a fantasy world where people dance down the street behind you to elaborately choreographed dance numbers. It's pretty obvious that the video is a commentary on the economy, adulthood and the idea of "success."
Samberg pokes fun at seemingly "deep" sentiments by stating in the song, "there's so much of the ocean that is unexplored."
Deliriously Chipper Music Videos
The New Lonely Island 'Great Day' Video is Controversial
Trend Themes
1. Parody Music Videos - There is a growing trend of creating parody music videos that use comedy to comment on social and cultural issues.
2. Critiquing Society Through Music - Artists are using music as a medium to critique societal issues such as the economy, adulthood, and the definition of success.
3. Elaborate Dance Numbers in Music Videos - Music videos are incorporating elaborately choreographed dance numbers to add visual interest and storytelling.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on the popularity of parody music videos to create innovative and socially relevant content.
2. Music - Musicians and artists can use music as a platform to raise awareness about social and cultural issues and engage with their audience in a unique way.
3. Performing Arts - The performing arts industry can embrace the trend of incorporating elaborate dance numbers in music videos to create visually stunning and compelling performances.