Krave Beauty is back with its first product in over two years: the Great Body Relief lotion.
Great Body Relief is described as a soothing, reparative body lotion. The lotion is made from a PETA-certified vegan and cruelty-free formula that's free of dyes, colorants, fragrances, and essential oils. Instead, the lotion is made from ingredients like Rosa Canina Fruit Oil and other skin conditioning oils that help to deeply moisturize the skin. As the online deception reads: "A light, pillowy body lotion that soothes signs of sensitivity and restores your body’s compromised skin back to health... deeply moisturize skin without leaving your skin deep in greasy residue."
With the end of winter in sight, Krave Beauty's Great Body Relief is a great way to soothe dry and irritated skin.
Reparative Body Lotions
Krave Beauty's New Great Body Relief is a Soothing Body Lotion
Trend Themes
1. Reparative Body Care - The growing popularity of reparative body lotions is an opportunity for cosmetic companies to develop innovative natural ingredient formulas targeting specific body concerns.
2. Vegan and Cruelty-free Formulations - Demand for vegan and cruelty-free body care products creates opportunity for cosmetic companies to introduce innovative plant-based ingredients and eco-friendly packaging materials.
3. Natural Fragrance-free Products - Increased interest in fragrance-free formulations for body care products presents opportunity for cosmetic companies to experiment with innovative natural ingredients that offer skin benefits without fragrance irritation risks.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has the opportunity to capitalize on the growing trend of body care products targeting specific skin concerns using natural, vegan, and cruelty-free formulations.
2. Eco-friendly Packaging - Innovative eco-friendly packaging materials used for body care products are an opportunity for the packaging industry to provide solutions that align with consumer demands for sustainability and ease of use.
3. Natural Ingredients - The demand for natural ingredients used in body care products presents an opportunity for the agriculture industry to collaborate with cosmetic companies in developing innovative natural ingredients for body care formulations.