Mindbodygreen—a blog with "a 360-degree approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together"—has launched premium grass-fed collagen to support youthful and glowing skin, healthy hair, and strong nails.
Available as an unflavoured formula or one enhanced with the taste of chocolate, the product combines antioxidants and high-quality organic collagen that has been sourced from grass-fed pasture-raised cows. Mindbodygreen's offering is proven to enhance skin elasticity and hydration thanks to amino acids. It also promotes healthy hair and nails thanks to biotin—a water-soluble vitamin that is tied to the B family. The grass-fed collagen also supports antioxidants and collagen production which carries further implications for overall health.
Publisher-Launched Grass-Fed Collagen
Mindbodygreen Enters the Ingestible Beauty Category
Trend Themes
1. Grass-fed Collagen Supplements - The increasing popularity of grass-fed collagen supplements in the ingestible beauty market presents opportunities for companies to identify unique sources for sourcing collagen and novel flavor combinations to expand their product lines.
2. Functional Beverages - The growing demand for functional beverages that promote physical health and well-being presents opportunities for companies to incorporate grass-fed collagen and other beneficial ingredients into their product offerings.
3. Transparency in Ingredient Sourcing - Consumers are increasingly looking for transparency in ingredient sourcing, offering an opportunity for companies to differentiate themselves by sourcing organic, grass-fed collagen from ethical producers.
Industry Implications
1. Wellness Industry - The wellness industry could capitalize on the trend towards ingestible beauty products and identify innovative ways to incorporate grass-fed collagen into existing product lines.
2. Food and Beverage Industry - The food and beverage industry can innovate by offering grass-fed collagen-infused products for health-conscious consumers looking to improve skin, hair, and nails from the inside out.
3. Agriculture Industry - The agriculture industry could capitalize on the demand for grass-fed collagen by producing more grass-fed cattle, while adhering to organic practices and raising animal welfare standards.