Some designers are familiar with the freeing feeling of walking barefoot on grass and to mimic this, grass footwear is made available to consumers who would like to experience this on-demand. The latest token of the pleasantly textured style of shoes is a collaboration between contemporary streetwear label Chinatown Market and Crocs.
The grass footwear takes on the familiar silhouette of Crocs, "dressed in a turf appliqué." With this release, consumers can pretend to be barefoot on grass anywhere -- from the home to the work environment or even while running errands. The grass footwear is set to be released on January 24th and will be available via Chinatown Market's website. The collaborative grass footwear will retail at $60 USD.
Comfortable Grass Footwear
Crocs and Chinatown Market Launch a Turf-Inspired Silhouette
Trend Themes
1. Grass Footwear - Opportunity for the development of new footwear designs that mimic the feel of walking barefoot on grass.
2. Collaborative Streetwear - Potential for collaborations between streetwear brands and footwear companies to create innovative and unique designs.
3. Texture-inspired Shoes - Growing demand for shoes that offer unique textural experiences, opening up opportunities for designers to experiment with different materials.
Industry Implications
1. Footwear - Footwear industry can explore innovative ways to incorporate unique textures and materials into their products, enhancing user experience.
2. Fashion - Fashion industry can explore collaborations between streetwear labels and traditional fashion brands to create disruptive and unconventional designs.
3. E-commerce - Opportunity for online retailers to offer niche and unique footwear designs that cater to specific consumer preferences and trends.