The graphic-heavy designs in MYGE's Spring/Summer 2019 collection present a rich and expressive venture into the world of pharmaceuticals. Surely an unconventional topic to explore via the fashion medium, the Beijing-based streetwear label does so with a focus on contemporary sensibilities. The capsule also seeks to fully embrace youth culture.
The graphic-heavy designs explore pharmaceuticals from a variety of perspectives — from visuals that depict plants and minerals to "anti-chemical suits." Dubbed 'NU POWER,' the Spring/Summer 2019 streetwear collection by MYGE is a venture into how the human brain processes chemical agents. The effects are vivid through the illusory and trippy graphic imagery.
In addition, MYGE's fashion collection also spotlights "conglomerate branding" as the label reinvents the famous MasterCard logo and other recognizable branding assets from the industry in question.
Pharmaceuticals-Influenced Streetwear
MYGE's Graphic-Heavy Design are Sure to Make a Statement
Trend Themes
1. Pharmaceuticals-influenced Streetwear - The fusion of pharmaceuticals and streetwear fashion creates an opportunity for disruptive innovation in the fashion industry and marketing campaigns for pharmaceutical companies.
2. Youth-centric Designs - The focus on contemporary sensibilities and youth culture in MYGE's Spring/Summer 2019 collection can create opportunities for disruptive innovation in the fashion industry and youth-focused marketing campaigns.
3. Conglomerate Branding - MYGE's use of recognizable branding assets from the pharmaceutical industry presents the opportunity for disruptive innovation in branding and advertising strategies in the pharmaceutical and fashion industries.
Industry Implications
1. Fashion - The combination of pharmaceuticals and streetwear fashion creates opportunities for disruptive innovation in material choice, design concepts, and marketing strategies.
2. Pharmaceuticals - The fusion of pharmaceutical imagery into streetwear fashion opens the door for disruptive innovation in branding, marketing, and youth-focused campaigns.
3. Marketing - MYGE's use of conglomerate branding and youth-centric designs offer opportunities for disruptive innovation in marketing and advertising strategies within the fashion and pharmaceutical industries.