The iconic Grape colorway palette by Nike makes another appearance as it launches on the Air Jordan 1 Mid sneaker silhouette this season. The shoes boast a 90s flair with the three-tone visual made from premium leather materials throughout the upper.
It features the Grape hue over the forefoot section and overlaying accents at the quarter panels. It also follows through to the laces and collar details as well. Bright teal is added as a tonal contrast and can be seen at the branding Swooshes on the lateral side, the lower heel overlays, the ankle section, and the toe boxes. Black tones balance out the striking tones of the tongue and the quarters as it sits on top of clean white midsoles.
Fruit-Inspired Striking Sneakers
The Air Jordan 1 Mid Gets a New Bright Grape Colorway Update
Trend Themes
1. Fruit-inspired Footwear - The use of fruit-inspired colors in footwear designs can create unique and eye-catching products that appeal to consumers seeking bold and playful aesthetics.
2. 90s Nostalgia Revival - Revisiting past design trends and elements from the 90s can be an effective way to tap into nostalgia and create buzz around new products.
3. Premium Leather Materials - Using high-quality leather materials in sneaker designs can provide a more luxurious and unique feel to products, potentially appealing to consumers looking for a higher-end option.
Industry Implications
1. Athletic Footwear - Fruit-inspired and nostalgia-inspired designs in athletic footwear can differentiate products within a crowded market and give brands a competitive edge.
2. Fashion & Streetwear - Bold and playful colors can fit well within the fashion and streetwear industries, where trend-focused and statement-making aesthetics are highly desirable.
3. Leather & Textiles - Incorporating premium leather materials in footwear designs can create opportunities for companies in the leather and textile industries to expand and innovate their offerings.