Dreamy soft cashmere has made its way into undergarment fashions - bloomers to be exact. Luxury intimate wear brand Kiki de Montparnasse has added a modern twist to the styling of vintage bloomers, and constructs them with the softest of fabrics, cashmere.
These are certainly not your grandmother's knickers and at $175 per pair they are not going to be found in my 'drawers'. However they are cute as anything and comfy too, I imagine.
The 'Intime Cashmere Bloomers' have a fashionable high waist, flirty ruffled hems, and a delicate pointelle pattern and are available only in black.
Granny Underwear Made Chic
Kiki Cashmere Bloomers
Trend Themes
1. Cashmere Undergarments - The use of cashmere in undergarments presents an opportunity for luxury brands to cater to consumers seeking both comfort and style.
2. Modernizing Vintage Styles - Brands can innovate by adding a modern twist to vintage designs, like Kiki de Montparnasse did with their chic bloomers.
3. High-waisted Intimate Wear - The rise of high-waisted designs in undergarments offers an opportunity for brands to tap into the growing demand for retro-inspired fashion.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore the use of cashmere in undergarments to create high-end, comfortable pieces for discerning customers.
2. Intimate Apparel - The intimate apparel industry can take inspiration from Kiki de Montparnasse's modernization of vintage styles to attract fashion-forward consumers.
3. Retro Fashion - Brands in the retro fashion industry can capitalize on the popularity of high-waisted designs in undergarments by offering unique vintage-inspired pieces.