The Grand Open rug collection translates the graphic lines and color palettes of tennis courts into contemporary floor coverings inspired by grass and clay playing surfaces. Crafted from 100% New Zealand wool with a hand-loomed cut-pile construction, the 14 mm-thick rugs use subtle tonal and textural shifts to mirror the appearance of closely cut grass and brushed clay. Available in green and blue colorways, the collection was photographed inside southeast London's Eltham Palace, where its geometric designs contrast with the historic interiors.
The release also includes a limited run of branded tennis rackets and balls that expand on the collection's sporting theme. Alongside the rugs' pared-back compositions, the natural wool construction highlights craftsmanship through its tactile finish and durable weave. The collection transforms a familiar sporting environment into a functional interior design piece
Court Pattern Rugs
The Grand Open Rug Collection Reimagines Tennis Courts as Hand-Loomed Wool Rugs
Trend Themes
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Sport-inspired Interiors — Athletic environments are becoming refined design references, opening space for home goods that translate recognizable court markings, field layouts, and performance culture into premium décor.
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Graphic Floor Statements — Bold geometric rugs are shifting from background accents to focal design elements, creating opportunities for brands to merge visual storytelling with functional surfaces.
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Crafted Lifestyle Collectibles — Limited branded accessories tied to home collections add collectible value and cultural context, blending product launches with lifestyle merchandising.
Industry Implications
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Home Furnishings — Premium rug makers can reinterpret familiar public spaces through artisanal materials, giving consumers distinctive pieces that combine nostalgia, texture, and contemporary design.
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Sports Retail — Sporting goods brands have room to extend beyond performance equipment into design-led home products that reflect fan identity and recreational culture.
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Interior Design — Design studios can use sport-derived patterns and palettes to create unexpected contrasts in residential, hospitality, and heritage settings.