Gramicci and Brain Dead work in collaboration on an earthy tonal collection of relaxed apparel designs that are made with inspiration from the great outdoors. The Cailfornian brands spotlight a down to earth aesthetic with color-blocking details throughout the pieces.
This includes pants, some six-panel hats, shorts, and more. Notably, the hats have co-branded logo detailing and purple straps that offer adjustable elements. The rest of the collection includes long sleeve and short sleeve tops that are complete with natural tones, bright branding details, and graphic illustrations. The collaborative pieces are set to launch officially on August 24th at 10am PST. The designs are launching on Brain Dead Studios globally and through the online platform.
Outdoor-Inspired Relaxed Apparel
Gramicci and Brain Dead Join Forces on a New Collection
Trend Themes
1. Outdoor-inspired Apparel - Opportunity for companies to collaborate and create earthy-toned apparel with inspiration from the great outdoors.
2. Relaxed Apparel - Disruptive innovation opportunity to merge comfort with style in the fashion industry.
3. Co-branded Clothing - Opportunity for companies to collaborate and create unique co-branded pieces to attract a wider audience.
Industry Implications
1. Fashion Industry - With an increase in demand for comfortable clothing, there's an opportunity for companies to introduce relaxed apparel.
2. Outdoor Clothing Industry - Trend in outdoor-inspired apparel provides an opportunity for the outdoor clothing industry to expand their offerings.
3. Streetwear Industry - Collaborative collections like the one from Gramicci and Brain Dead open up opportunities to create unique and appealing streetwear attire.