Nike offers a new tonal iteration of the signature Dunk Low sneaker model for the season with the new dark palette Graffiti colorway. The shoes boast multiple hues across the upper in a spray-painted visual effect complete with navy leather overlaying on top.
There is a lack of the usual Swooshes by the midfoot and branding then makes its way to the sneaker at the tongue tags and the NIKE embroidery by the heel sections in a muted gray. Rounding out the sneaker are the graffiti-themed printed insoles as a nod to the overarching theme. It all sits on top of crisp white midsoles and a light gray tonal rubber outsole. The spray-painted details throughout the upper fuse together hues of yellow and navy blue.
Spray Painted Aesthetic Sneakers
Nike's Dunk Low Sneakers Get a Navy Graffiti Colorway Update
Trend Themes
1. Graffiti Footwear Design - Opportunity to innovate by combining street art with footwear design.
2. Personalized Sneaker Customization - Opportunity to create personalized sneaker designs through spray-painting or other forms of customization.
3. Tonal Colorways - Opportunity to create new sneaker designs by experimenting with tonal colorways.
Industry Implications
1. Footwear and Fashion Retail - The footwear industry can benefit from innovative sneaker designs that combine fashion with street art influences.
2. Art and Design - There is an opportunity for artists and designers to collaborate with footwear companies to create unique custom sneaker designs.
3. Athletic Footwear - Athletic footwear companies can tap into the trend of personalized sneaker customization to create new revenue streams.