The new Graeter’s Ice Cream branding has been launched by the company in celebration of its 155 years in business that pays homage to its legacy and more. The new branding, created in collaboration with Dewhaus, puts the brand's heritage in focus and aims to evolve it for its next generation which will help to keep it relevant for today's consumer. The branding is being debuted alongside the brand's holiday collection that includes three new ice cream flavors including Spirited Eggnog, Creme Brûlée and Cozy Hot Cocoa.
Four-Generation President and CEO Richard Graeter spoke on the new Graeter’s Ice Cream branding saying, "We’ve always believed that being the ‘Graetest’ means doing things our way – the right way – even when shortcuts exist. Our rebrand honors everything in our past while confidently looking ahead to the next generation of ice cream lovers. We’re setting the stage for the next chapter of taste."
Legacy-Honoring Ice Cream Branding
The New Graeter’s Ice Cream Branding is Arriving This Holiday
Trend Themes
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Nostalgic Branding — Brands are increasingly looking to their storied histories to create nostalgic yet modern packaging that resonates with both long-time and new customers.
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Holiday-themed Products — Companies are launching seasonal products that leverage festive flavors to attract consumers looking for a unique holiday treat experience.
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Heritage Storytelling — Businesses are utilizing storytelling that connects the past with present innovations to build deeper emotional connections with their audience.
Industry Implications
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Food & Beverage — The food and beverage sector is seeing a rise in demand for products that celebrate tradition while incorporating contemporary tastes.
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Branding & Design — Branding agencies are focusing on revamping classic brand identities to appeal to modern sensibilities without losing their historic value.
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Retail & Consumer Goods — Retail brands are employing legacy-inspired strategies to increase consumer engagement and differentiate themselves in a saturated market.