The GPPR Fall 2012 lookbook contains street fashion that is a bit quirky -- perfect for hipsters and style-savvy men. GPPR stands for "gentleman, philosopher, pervert, rebel," and the fall collection definitely hits all those points.
'The Revolutionary Experience' is the over-arching theme of the collection. It is aimed at the man who views the world slightly cynically, but still loves living life. The lookbook shows the carefree lifestyle of the GPPR man. The color palette of the collection keeps tame using blue, beige, brown and gray mostly. Button-downs, sweaters, pants and tees all make appearances in the collection. The nautical hook and eye closure on the cardigan is a nice detail that adds just a bit of pizazz.
You aren't obligated to, but growing out your hair to shoulder length really completes the look.
Suave Hipster Couture
The GPPR Fall 2012 Lookbook is Based on 'The Revolutionary Experience'
Trend Themes
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Industry Implications
1. Fashion - Potential for disruptive innovation in sustainable and ethical fashion design using unconventional materials and styles.
2. Marketing - Opportunity to disrupt the fashion industry with niche marketing targeting the fun-loving and socially conscious gentrified youth.
3. Branding - Opportunity to disrupt the fashion industry with unique storytelling and branding that reflects themes of change and social progress.