The Government of Canada updates a new version of the passport document after ten years to highlight the country's natural landscapes at the forefront. It will focus less on historical moments and more on the natural elements of the nation.
Sean Fraser, the Minister of Immigration, Refugees, and Citizenship explains teat the new look is inspired by public feedback on what the nation believes to represent the country. It also aims to celebrate its inclusiveness and natural environment. Inside the new booklet, there will be visuals of owls, narwhals, and bears, in place of what used to be people and buildings. It will also highlight images of residents spending time outdoors including a group of children playing in the lake.
Natural Landscape-Themed Passports
The Government of Canada Refreshes Its Passport Designs
Trend Themes
1. Nature-inspired Passport Trends - The trend is for governments to create passport designs that highlight the natural landscapes of their countries.
2. Inclusive Design Trends - The trend is for governments to create passport designs that celebrate inclusiveness and diversity.
3. Visual Storytelling Passport Trends - The trend is for passport designs to focus on visual storytelling about the country's national identity.
Industry Implications
1. Travel and Tourism Industry - The travel and tourism industry can capitalize on the trend by offering vacation packages that highlight the natural landscapes of Canada.
2. Graphic Design Industry - The graphic design industry can offer services to governments and organizations to create passport designs that celebrate inclusiveness and visual storytelling.
3. Printing Industry - The printing industry can provide innovative techniques and materials to create nature-inspired and visually appealing passport designs.