The disconnect that can exist between prepackaged food and fresh ingredients is being combated against by a number of brands, which is evident with the Sibaritus gourmet frozen food packaging. Designed as part of a school project by Pablo Calzado, Mario Montull and María López of the Elisava Escola de Disenny school, the Sibaritus plays with imagery of the various steps of the process.
Starting with the fresh ingredients, the packaging features the items on top of a bed of ice; from here, the packaging is treated with a sleeve that reveals the finished product. This helps to create a correlation for the consumer that can often be vacant from the shopping experience. The gourmet frozen food packaging helps convey freshness and gastronomic ingredients with the use of vibrant imagery to let shoppers know right off the bat what's in store.
Gourmet Frozen Food Branding
The Sibaritus Packaging Merges Imagery of Ingredients and the Meal
Trend Themes
1. Enhanced Food Packaging - Opportunity for brands to develop packaging that visually communicates the quality and freshness of the ingredients.
2. Gastronomic Visual Storytelling - Brands can create packaging that tells a visual story of the food preparation process, engaging consumers and reinforcing the connection to fresh ingredients.
3. Reimagining Shopping Experience - Brands can innovate packaging designs that bridge the gap between prepackaged food and fresh ingredients, enhancing the overall shopping experience.
Industry Implications
1. Frozen Food Industry - Opportunity for frozen food brands to adopt innovative packaging designs that enhance the perception of freshness and quality.
2. Food Packaging Industry - Opportunity for packaging companies to develop visually appealing and informative designs that bridge the gap between prepackaged food and fresh ingredients.
3. Retail Industry - Opportunity for retailers to collaborate with food brands and packaging companies to create a more immersive and engaging shopping experience for consumers.