A phenomenon of milk mustaches emerged out of the iconic 'Got Milk' campaign of the past, but its newest ads incorporate interesting milk and food pairings to better market the refreshing drink.
The 'Food loves milk' campaign is a series of print ads and commercials that feature a food pairing that goes well with milk. The commercial begins with an endless assortment of sweets from cupcakes, cake and cookies all of which are transformed into a doughnut. In this particular case, the campaign is suggesting that "Sweet loves milk."
The new campaign is attempting to capitalize on food pairings that bring together opposing flavors, like sweet and salty. The campaign wants to display the versatility of milk and its ability to complement a variety of flavors.
Milk-Pairing Ad Campaigns
The Famous 'Got Milk' Campaign Has Been Revamped to Include Food
Trend Themes
1. Food-milk Pairing - The trend of incorporating food and milk pairings in ad campaigns present a potential disruptive opportunity for advertisers to revamp existing food and beverage campaigns through pairing their products with milk.
2. Opposing Flavor Pairing - The trend of emphasizing opposing flavor pairings in ad campaigns presents a disruptive opportunity for food and beverage companies to explore new flavor combinations and diversify their product lines.
3. Versatile Milk Usage - The trend of showcasing the versatility of milk usage in ad campaigns presents a disruptive opportunity for milk manufacturers to expand their product offerings and explore new market segments.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating milk pairings in their ad campaigns to optimize their product marketing strategy and reach a wider audience.
2. Advertising - The advertising industry can benefit from showcasing opposing flavor pairings and the versatility of milk usage for cross-promotions and creative ad campaigns.
3. Dairy - The dairy industry can explore and invest in promoting the versatility of milk usage to consumers and collaborate with food and beverage companies in creating innovative food pairings.