The ASICS America Corporation erected a 90-foot selfie stick contraption in honor of the #GoRunIt campaign for the annual New York City Marathon.
The interactive installationmis said to be the world's largest selfie stick, which was on display at the Gansevoort Plaza in Manhattan's Meatpacking District. The exciting photograph-taking camera was designed to honor the brand's #GoRunIt campaign. The large selfie stick is a reflection of the big race. Guests are able to put their phone on the massive selfie stick and "push a launch button, which triggers the phone's built-in video function and sends the phone along a 90-foot, high-speed track into the sky."
As the official footwear and apparel partner of the 2015 New York City Marathon, this quirky stunt enhanced the communal atmosphere and allowed those running the marathon, as well as supporters to feel even more apart of the event.
Marathon Selfie Sticks
This 90-Foot Selfie Stick was Erected for ASICS' #GoRunIt Marathon
Trend Themes
1. Interactive Event Marketing - The development of interactive installations integrates brand marketing into consumers’ day-to-day activities, offering an experience rather than passive advertising.
2. Hyper-sized Objects - Large or hyper-sized objects offer new experiential gimmicks for brands in experiential marketing.
3. Social Media Enabled Activations - Social media-enabled activations provides more interactive engagement and viral exposure of brand events.
Industry Implications
1. Marketing and Advertising Industry - This industry can capitalize on interactive installations as innovative and engaging marketing campaigns.
2. Event Management Industry - The creation of hyper-sized objects can add unique elements of experience to events.
3. Tech Industry - Tech companies can provide social media integrations and enable digital tools that enhance brand activations.