A long lasting, successful collaboration between Gorenje and Pininfarina resulted in a new high-end range of kitchen appliances. Gorenje launched the first collection designed by Pininfarina in 2000 and continued with second generation in 2005. In 2008, a new limited edition range was introduced at the Pininfarina car museum in Turin.
Implications - As more and more people manage to work their way into the middle class or higher, their demands for home appliances change accordingly. Products like this reflect a movement towards aesthetic concerns that aspire to more than mere function, and that is something wealthier consumers are definitely looking for when deciding which company to choose and how much to pay.
Co-Branded Kitchens
Gorenje Pininafarina Black Collection
Trend Themes
1. Aesthetic Concerns - Opportunity to create high-end products that focus on aesthetic appeal and design, catering to the demands of wealthier consumers.
2. Co-branding Partnerships - Opportunity for companies to collaborate and create unique, limited edition products that combine expertise from different industries.
3. Luxury Appliances - Opportunity to tap into the growing market of luxury home appliances that cater to the aspirations of the middle class and higher.
Industry Implications
1. Home Appliance - Home appliance manufacturers can explore partnerships and collaborations to create high-end, aesthetically appealing products.
2. Design - Design firms can collaborate with manufacturers to create unique and visually appealing products for the luxury market.
3. Consumer Goods - Opportunity for consumer goods companies to expand into the luxury market by offering premium, aesthetically pleasing products.