The 'Google+ vs. Facebook' Infographic breaks down the numbers of the top social profile sites.
While Facebook has 845 million users and Google+ only has 100.8 million, Facebook was started in 2004 and Google+ was launched in 2011. It would also appear that mainly men use Google+ while in fact more women use Facebook. The biggest difference between the two is that the average Google+ user spends three minutes a month on the site while the average Facebook user spends 405 minutes. Both sites are used by businesses to promote its brand, but a lot more are using Facebook than Google+. Even though Google+ has the "circles" feature and the ability to hangout virtually, people still continue to be drawn toward Facebook.
The 'Google+ vs. Facebook' Infographic should be viewed by all social media lovers and businesses looking to promote their brand.
Social Site Comparison Charts
The 'Google+ vs Facebook' Infographic Reveals the True Winner
Trend Themes
1. Social Site Users Breakdown by Gender - Opportunity for gender-targeted marketing and advertising campaigns to be developed on each site based on user demographics.
2. Social Site User Engagement Time - Opportunity for businesses to engage with niche audiences and influencers on Google+ who spend more time on the site.
3. Social Site Features Comparison - Opportunity for businesses to take advantage of Google+ unique features like 'circles' and 'hangouts' to connect with customers.
Industry Implications
1. Social Media - Opportunity for social media management companies to offer businesses gender-targeted strategies and increase engagement on Google+
2. Marketing and Advertising - Opportunity for marketers and advertisers to develop campaigns for businesses on both social sites based on users demographics and engagement time.
3. Technology - Opportunity for technology companies to develop new features and tools that can help businesses capitalize on the strengths of both social sites.