Google is reportedly taking on an additional venture by opening a Google store. The multi-national corporation has no doubt dominated the search engine market; we often say "Google it," not "search it." It has also tapped into the Android market by creating products like Google Glasses, has one of the most used e-mail services in North America and has started its own social network called Google+.
This rapidly growing company is in the talks of buying a store in the SoHo district of New York City. The suspected location is a 8,000-square-foot space at 131 Greene St. -- just steps away from Apple's flagship store.
Other than the Google Glass initiative, the company doesn't have very much of its own physical products. Perhaps, this means we will see more products from Google or maybe they will buy out a major mobile company?
Search Engine Retail Stores
Search For the Products You Want in The First-Ever Google Store
Trend Themes
1. Online-to-offline Retail - Google's move into physical retail space suggests an opportunity for other tech companies to bring their digital products and services into offline spaces.
2. Brick-and-mortar Innovation - The entrance of Google into the brick-and-mortar space creates an opportunity for companies to innovate and improve the in-store shopping experience.
3. Retail Technology Integration - The opening of a Google store provides an opportunity for technology companies to integrate their products and services into physical retail spaces in new and innovative ways.
Industry Implications
1. Retail - Google's move into brick-and-mortar retail creates opportunities for the retail industry for partnerships, collaborations and innovations to integrate technology and improve store experience.
2. Technology - The opening of a Google store creates opportunities for tech companies to develop products that enhance the shopping experience and integrate with physical retail spaces.
3. Real Estate - The opening of physical Google stores creates opportunities for real estate businesses to cater to the unique needs of technology companies in an increasingly digital age.