Google mobile landing pages is a response to the fact that, by the end of 2011, half of all Americans will have a smartphone device. The service allows small business to quickly build a mobile website where their customers can make purchases.
The Google mobile landing pages service is remarkable in my opinion because it puts the power of creating the website in the hands of the business owners. Moreover, now to build a mobile site with the service does not require that you have a background in web development. Google has found a way to make technological tools accessible to all.
Implications - The digital revolution has made the lives of consumers a lot easier in a plethora of ways. Consumers are eager for solutions to emerge to everyday problems. Companies can draw consumers in by leveraging technology in innovative ways so that it removes some pre-existing barrier.
DIY Smartphone Services
Google Mobile Landing Pages is a Response to the Strength of Mobile
Trend Themes
1. Mobile Website Building - Opportunity for businesses to develop user-friendly platforms for small business owners to easily create mobile websites.
2. Technology Accessibility - Potential for companies to make technological tools more accessible and user-friendly for non-experts.
3. Innovative Solutions - Demand for companies to leverage technology in innovative ways to address consumer pain points and remove barriers.
Industry Implications
1. Website Development - Opportunity for companies to specialize in developing platforms specifically for building mobile websites.
2. Technology Education - Demand for companies specializing in educating business owners and non-tech-savvy individuals on how to utilize technological tools.
3. Consumer Electronics - Market potential for companies to develop innovative solutions that simplify everyday problems for consumers through technology.