Google has announced that it will be permanently migrating its 'Classic Hangouts' system to its new 'Google Chat' system. Classic Hangouts was a feature that allowed for workplace collaboration through text by connecting to a Gmail account. However, this feature was difficult to use as it often required direct invites to each 'Hangout,' or conversation, which slowed workplace operations.
Now, Google Chat will become the new normal as Google slowly ends support for Classic Hangouts. Google Chat functions more similarly to common workplace messaging systems such as Slack, which will be much more convenient for Gmail-based workplaces in the future. Google Chat will become the default messaging application for the platform as of March 22nd, 2022, and support for Classic Hangouts will officially end over the course of five weeks, beginning on April 4th, 2022.
Migrated Workplace Messaging Platforms
Google is Permanently Replacing Hangouts with Google Chats
Trend Themes
1. Migrated Workplace Messaging Platforms - The shift towards newer messaging applications presents opportunities for companies that are looking to streamline their communication systems.
2. Adoption of Google Chat - The adoption of Google Chat as the default messaging application for Gmail has created opportunities for companies developing integrations with the platform.
3. Transition From Classic Hangouts - The announcement of the end of support for Classic Hangouts has created opportunities for companies to offer alternative solutions for workplace collaboration.
Industry Implications
1. Enterprise Software - Companies developing enterprise software solutions to streamline workplace communication and collaboration will benefit from the shift towards newer messaging platforms.
2. Communication and Collaboration - The growing need for seamless communication and collaboration between remote teams due to the pandemic has led to the rise of new messaging platforms like Google Chat.
3. Saas - The rise of SaaS companies offering messaging and collaboration tools puts pressure on existing players to innovate and offer more features to stay competitive.