Google announced a new tool at the 2023 Google Marketing Live event that uses conversational AI to create Google Ads campaigns. This new chat tool gives users the power to set up campaigns directly within the online editor in a conversational format. This optional new feature lets users respond to a prompt for a preferred landing page so that Google AI can generate everything from keywords and headlines to descriptions, images and assets. According to Google, a beauty brand, for instance, might ask for copy related to anti-aging.
Conversational AI is revolutionizing advertising and marketing by enabling brands to create for, and engage, consumers like never before. By harnessing conversational AI, brands can gather valuable insights about consumer preferences, behaviors, and needs, as well as the specific language they use when they’re looking to buy a specific product or service.
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Trend Themes
1. Conversational AI in Advertising - The use of conversational AI technology in advertising and marketing is revolutionizing the way brands create and engage with consumers, providing valuable insights and personalized experiences.
2. AI-powered Google Ads Campaign Creation - Google's new conversational AI tool for creating Google Ads campaigns simplifies the process by allowing users to set up campaigns directly within the online editor.
3. Personalized Brand Engagement - Conversational AI tools like Google's new chat feature enable brands to gather insights into consumer preferences, behaviors, and needs, creating personalized experiences that engage consumers like never before.
Industry Implications
1. Digital Advertising - The use of conversational AI technology in advertising is transforming the digital advertising industry, providing new opportunities for more efficient campaign creation and personalized engagement with consumers.
2. Marketing and Branding - Conversational AI is disrupting the marketing and branding industry by providing new ways to engage with consumers and gather valuable insights into their preferences and needs.
3. AI and Machine Learning - The application of conversational AI technology to advertising and marketing represents a major opportunity for the AI and machine learning industry to expand and develop new tools and applications for businesses and consumers alike.