GoodPeople took a dive off the deep-end for its GoodPeople 2014 Spring/Summer Lookbook -- literally. The collection of mens' clothing is modelled in a remote indoor pool location. The model featured is snapped swimming the front-stroke in an olympic-sized pool and is fully dressed to the nines in GoodPeople apparel. He also posed on sky-high diving boards for arial shots that overlook him and the pool below.
The collection was inspired by iconic French explorer Jacques Cousteau and consists of denim, blazers, t-shirts, polos and a series of fitted, brightly colored chinos and shorts. The chlorine-soaked clothing of the lookbook features the majority of the collection and the pieces boast bold marine colors like navy blue, red, beige, jellyfish pink and seaweed green. The clothing is even specifically made with faded color to appear as if they spent a day at sea.
Suited Swimming Lookbooks
The GoodPeople 2014 Spring/Summer Lookbook was Shot at an Indoor Pool
Trend Themes
1. Underwater Fashion Photography - Opportunity to explore underwater fashion photography, creating unique and visually stunning images.
2. Outdoor Lifestyle Brands - Opportunity for outdoor lifestyle brands to incorporate water-themed imagery and activities in their promotions and campaigns.
3. Sustainable Swimwear - Opportunity to develop sustainable swimwear made from chlorine-resistant fabrics that can withstand frequent exposure to water.
Industry Implications
1. Fashion Photography - Opportunity for fashion photographers to specialize in underwater photography and offer unique services to fashion brands.
2. Outdoor Apparel - Opportunity for outdoor apparel brands to tap into the underwater and swimming themes, incorporating them into their product designs and marketing strategies.
3. Swimwear - Opportunity for swimwear brands to develop chlorine-resistant and sustainable swimwear that aligns with the outdoor swimming trend.