The Goodness Knows snack bars are a new creation from the Mars brand that is positioned as being a healthier alternative for consumers who are looking to avoid traditional candy bars to pick up. The bars are made using a mix of whole nuts, rolled oats, fruit and dark chocolate to offer a satisfying taste and texture experience that will help keep you full between meals.
The Goodness Knows snack bars are set to be available starting in August in three flavor varieties including Cranberry & Almond, Blueberry & Almond and Apple, Peanut & Almond. Speaking on the new snack bars, VP of Marketing for Mars Chocolate UK, Michele Oliver, said, "Goodness Knows has been created to fit in with people’s busy lifestyles, coming in four snackable squares that can be enjoyed all at once or eaten throughout the day. However, it is not just snacking on the go, consumers increasingly want products that match the values they live by, and this is where Goodness Knows comes in."
Chocolate Brand Granola Bars
The Goodness Knows Snack Bars are a Candy Bar Alternative
Trend Themes
1. Healthier Candy Alternatives - There is a growing demand for snacks that offer a healthy alternative to traditional candy bars.
2. Nuts and Fruits in Snack Bars - Snack bars made with whole nuts, rolled oats, and fruits are gaining popularity as a healthy and satisfying snack option.
3. On-the-go Snacking - Convenient snack options that can be eaten on-the-go are becoming increasingly popular among busy consumers.
Industry Implications
1. Snack Bars and Granola Bars - The snack bar and granola bar industries could innovate by offering more healthy options with whole nuts, fruits, and oats.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the demand for healthier snack options that align with consumers' values and lifestyles.
3. Convenience Stores - Convenience stores could benefit from offering a wider variety of healthy and convenient snack options for on-the-go consumers.