Nestle's popular Nesquik chocolate-flavored milk and drink mix is being introduced for a new generation with a vegan-friendly version called GoodNes. The ready-to-drink plant-based beverage is made with an oat milk substitute and pea protein—a combination of ingredients that was selected to closely mimic the nutritional profile of dairy milk. The chocolate-flavored oat milk drink is packed with plant-based protein, six grams per cup, and boasts 40% less sugar than chocolate almond milk.
While many Millennials grew up drinking Nesquik, those who have gone on to become parents are looking for better-for-you versions of nostalgic products from their childhood to give their kids. The dairy-free product has the potential to appeal to a wide range of consumers, whether they are sensitive to dairy or are simply open to exploring innovative plant-powered products.
Nutritious Chocolate Oat Beverages
GoodNes is Like a Plant-Based Version of Nesquik
Trend Themes
1. Plant-based Dairy Substitutes - The introduction of GoodNes highlights the growing trend of plant-based alternatives to traditional dairy products, providing an opportunity for companies to develop innovative and nutritious dairy substitutes.
2. Health-conscious Nostalgia - The demand for better-for-you versions of nostalgic products from childhood presents an opportunity for businesses to create health-conscious alternatives that cater to consumers' desire for both taste and nutrition.
3. Reduced Sugar Offerings - The emphasis on reduced sugar content in GoodNes and similar products reflects the trend towards healthier options, creating an opportunity for companies to develop innovative low-sugar alternatives in various food and beverage categories.
Industry Implications
1. Plant-based Food and Beverage - The introduction of GoodNes showcases the potential within the plant-based food and beverage industry for creating innovative products using alternative ingredients like oat milk and pea protein.
2. Children's Food and Beverage - GoodNes and similar products targeting health-conscious parents present a disruptive innovation opportunity in the children's food and beverage industry, catering to parents who seek nutritious and enjoyable options for their kids.
3. Functional Beverage - The combination of plant-based proteins, reduced sugar, and nostalgic flavors in GoodNes highlights the potential for innovative functional beverages that address health concerns while providing enjoyable taste experiences.