This ad for 'Dallas Vintage Toys' was created by the 'Dieste' ad agency, and aims to remind adults that "it's good to be a grown up." While the ad focuses on toys, the ultimate goal is for parents to find a new appreciation for adulthood.
The ad follows the story of boy who loves robots. He asks his dad to help him build a robot-themed costume. The boy's father agrees, but the costume turns out to be a make-shift cardboard box withe drawn-on knobs and tin foil accessories. When the boy goes to show his dad, the father has a costume of his own. The father's costume is incredibly high-tech and looks as though he had just walked off the set of a sic-fi film.
The ad aims to highlight the luxuries of being an adult. While many people can complain about their jobs or lack of sleep due to kids, the overall message is that it's good to be a grown up because you are the boss of your own life.
Adult-Honoring Toy Ads
This Father and Son Ad Reminds Adults That It's Good to Be a Grown Up
Trend Themes
1. Adult Appreciation - Advertisements and marketing campaigns that encourage a new appreciation of adulthood and emphasize its luxuries.
2. Inter-generational Bonding - Advertisements and marketing campaigns that encourage inter-generational bonding within families, such as through shared interests and activities.
3. Playful Parenting - Advertisements and marketing campaigns that encourage parents to be more involved in playtime activities with their children and explore creative ways to bond together.
Industry Implications
1. Toy Industry - Opportunities to innovate and create new product lines that cater to both children and adults, promoting inter-generational bonding and parent-child playtime activities.
2. Advertising Industry - Opportunities to create new marketing campaigns and advertising strategies that promote adult appreciation and playfulness while emphasizing the luxuries of maturity.
3. Entertainment Industry - Opportunities to create new TV shows, movies, and other forms of media that explore inter-generational bonding through shared interests and playful parenting, with an emphasis on promoting positive messages about adulthood.